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The Myth of Automation: Why Predictions of a 15-Hour Workweek Keep Going Wrong

  • Adam Davies
  • Feb 17
  • 4 min read

Imagine a world where the average workweek consists of just 15 hours. This was a vision put forth by economist John Maynard Keynes nearly 90 years ago. He predicted that advancements in technology and automation would free workers from the daily grind, allowing for more leisure time and a better work-life balance.


However, that vision remains unfulfilled. Instead of reducing our work hours, the relentless march of technology has altered the landscape of modern employment in unexpected ways.


In this blog post, we will dive into the so-called "Stupidity Paradox," examining our historical relationship with automation, exploring why predictions of a shorter workweek consistently fail, and considering what the introduction of artificial intelligence means for the future of work.


The Historical Context


Over the past century, technology has made significant leaps. From the assembly line to computers, each wave of innovation brought with it the promise of improved efficiency and reduced labor. Yet, instead of the anticipated reduction in working hours, many found themselves working longer and harder than ever before.


When machines first began to automate labor, there was hope that it would alleviate manual work and allow individuals more personal time. However, the opposite occurred. As productivity increased, so did the demand for output, leading to longer hours and higher expectations.


This paradox raises important questions: Why do we continue to believe that each advancement in technology will lead to more free time? And why do we see less time to enjoy that free time—if it materializes at all?


The Pressure of Increased Productivity


The introduction of new technologies often results in an initial reduction in job opportunities, but in the long run, these innovations create new markets and, subsequently, new job demands.


Yet, instead of allowing workers to enjoy the benefits of automation, firms typically respond with higher productivity expectations. Employees are often expected to do more with the same amount of time, leaving little room for the leisure time that Keynes envisioned.


To illustrate this, let's consider the introduction of email. While it promised to streamline communication and reduce the time required for messaging, it ultimately led to a culture where individuals felt compelled to respond instantaneously, even during off-hours.


Eye-level view of a distant highway stretching into the horizon
A long stretch of highway symbolizing the endless journey of work.

The Cycle of Technology and Work


Every time a new wave of technology arrives, the same cycle appears to repeat. It starts with hype and excitement, followed by a realization that the new tech often increases pressure rather than alleviating it.


Take the rise of smartphones as an example. Although they have revolutionized how we communicate, they have simultaneously anchored us to our work. The expectation of availability, regardless of the time of day, has caused boundaries to blur.


Despite well-meaning predictions of a work-life balance enabled by technology, we often find ourselves glued to devices, tackling emails late into the night. These patterns prompt speculation about whether the future of work will truly be transformed by new technologies—particularly with the advent of AI.


AI: The New Frontier


As AI systems become increasingly integrated into workplaces, the discourse surrounding automation becomes even more complex. Some experts argue that AI has the potential to drastically change productivity levels, perhaps even sparking a new age of leisure.


However, historical patterns suggest we may be repeating the same mistakes. The key question remains: Will this technological revolution grant us more free time or merely reinforce an exhausting work culture dominated by productivity demands?


With companies striving for competitive advantages through AI deployment, there is a significant risk that employees may find themselves in even more precarious positions—having to adapt and continually upskill to stay relevant in an evolving job market.


Psychological Impacts of Work Culture


Beyond the economic implications, the relentless push for more productivity has psychological effects on workers. The pressure to always be available and productive leads to stress and burnout, harming mental health.


In a world characterized by constant connectivity, workers might prioritize workplace obligations over their personal well-being. This shift could be detrimental to creativity and job satisfaction, ultimately affecting overall company performance.


As automation potentially reduces the number of hours we spend on mundane tasks, it’s crucial to find ways to prioritize mental health and well-being among employees. More so than ever, the conversation surrounding work-life balance must become central to discussions about automation.


The Path Forward


To truly harness the benefits of automation and AI, we must acknowledge the lessons of history. Companies need to create environments that value productivity while also emphasizing the importance of leisure time and mental well-being.


This can involve restructuring workloads or incorporating flexible work hours to allow employees to recharge. The integration of technology should not come at the cost of personal health and happiness.


Transitions toward shorter workweeks can also be made, as some companies are beginning to explore options like four-day workweeks. Early results show improved employee satisfaction and productivity—highlighting the potential for less can indeed be more.


Conclusion


As we look to the future, the myth of the 15-hour workweek continues to captivate imaginations. However, the cycle of automation suggests that unless we proactively manage our relationship with technology, we may perpetuate a culture of increased pressure and expectations.


While advances in technology hold the promise of greater efficiency and productivity, it is crucial to address the stifling work culture that has historically accompanied these changes. By prioritizing mental health and creating environments that foster sustainable work practices, we can hope for a better balance—one that might, just might, bring us closer to that long-imagined world of leisure.


The question remains: Will we finally break the cycle, or will we once again find ourselves trapped in a loop of unfulfilled promises? Only time will tell.

 
 
 

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